As part of China’s 5 year plan launched in 2011, all of China’s textile manufacturers must cut energy and water use by 16% and 30% respectively by 2015 or face a penalty fine or closure. Jiarong factory upgraded their conventional jet dyeing process to air-flow dyeing machines that reduce the water requirement of the dyeing process. The intervention achieved a 53% reduction in withdrawal per tonne of material produced. Interventions were self-financed by the Jiarong factory with support from IFC for the water and energy efficiency auditing process.