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Published: 02.05.2016

NEW – Social norms based customer engagement on water efficiency

The Water Insights initiative was delivered as part of a wider water efficiency program, which included home water audits, water efficient retrofits, and rebates for low flush toilets and water efficient landscapes. The programs were initiated in order to achieve the 20% reduction in water use by 2020, as mandated by the California Water Conservation Act 2009.

With the aid of various  tools, the City’s Water Conservation Team has successfully informed, engaged, and educated the 18 000 participating households about their water use. This resulted in an additional 5.9% per year reduction in water use in comparison to the non-participating households.