IKEA joins 50L Home Coalition to accelerate action on water saving solutions
IKEA joins the 50L Home Coalition with the vision to make 50 liters of daily water use per person an aspiration for all. The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 liters, and elsewhere much more.
“IKEA is committed to become Water Positive and by 2030 IKEA will improve water quality and availability of water for people and planet where we have an influence. Today, 15% of our total water footprint comes from the water than runs through the taps and showers we sell in a year. By offering water-saving products that are both attractive and affordable, we have a unique opportunity to nspire and engage with our customers to lower our shared water footprint” says Lena Pripp-Kovac, Chief Sustainability Officer, Inter IKEA Group.
50L Home is a global coalition that brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations in water and energy use in the home, moving towards making 50 liters of daily water use per person a new reality.
Together with members such as Electrolux, Engie, Kohler, Procter & Gamble, and SUEZ the coalition will identify and co-design solutions to address lack of water, water efficiency, water recycling, and water reuse in the home and in the wider urban water system. To gain insights and pilot solutions, the coalition will engage in ‘city labs’ on different continents.
“IKEA is on its way to developing a water positive home offer, that includes our current range of water efficient taps, showers, and dishwashers, as well as many new truly innovative products to be released in coming years. But we can always do more and working with partners like 50L Home will greatly accelerate our journey” says Tobias Svanberg, Innovation Leader, Water, Inter IKEA Group.
The focus of the 50L Home Coalition is to change the way we use water in cities, looking at products and innovation but also ensuring those innovations are adopted at scale by addressing cultural and regulatory challenges.
“The last ten years, the World Economic Forum’s Global Risk Report has listed water crises, as well as the interconnected natural resource crises, among the top-five risks our world in facing in terms of impact. Two thirds of the world population is projected to live in water-stressed areas by 2025, and as climate change progresses that number will increase. We are assembling a strong team of member and partner organizations with the aim to accelerate access to zero-carbon, safe and sustainable water systems around the world, and are very pleased to welcome IKEA to this group “, says Braulio Eduardo Morera, Director, 50L Home Coalition, World Business Council for Sustainable Development.
The IKEA water positive agenda focuses on helping customers reduce water consumption and improving the quality and availability of water in the supply chain. Read more in IKEA Sustainability Report FY20.
50L Home Coalition
50L Home is a global action-oriented platform that addresses two of our most pressing global challenges: water security and climate change. The coalition strives to re-invent the future of water and change the narrative on domestic water consumption. To achieve this, it works alongside global industry leaders as well as public institutions and civil society organizations. Its primary objective is to create sustainable solutions that will solve the urban water crisis, enable net zero carbon living, and are affordable for our communities. Currently, average water use in developed countries can be as high as 500 liter per person. This initiative seeks to positively disrupt urban domestic water use and facilitate circular economy solutions, making 50 liter feel like 500 liter. 2030 WRG is a proud member of the Coalition Secretariat. Our engagement is geared towards the development of City-based Multi-Stakeholder Platforms (MSPs), developing an action agenda around water conservation and water re-use at the city scale.